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Would You Pay $3 Million for 30 Seconds?
The price of ad space has always baffled my mind, especially during the Super Bowl—this year, the most expensive 30-second spots on CBS sold for $3 million, according to DailyFinance. With a price tag like that, I t… -
Online Marketing: All About Search Engine Optimization (SEO)
I'm currently working two tech-heavy jobs, both of which involve the same important acronym: SEO, which stands for Search Engine Optimization. Basically, SEO is the process of bumping up your website on Google and o… -
Creative or "Crazy" Advertising?
The city of Louisiville has created some unusual ad campaigns to attract new blood: Louisville vs Los Angeles, CA -
Baldness and Monopoly Winners: When Advertising Fails
I don't understand why there are so many advances in medicine and technology and the world in general, but baldness is still a problem. As I've said before, when I see bald people at work, I want to bop them on the head… -
How Marketing Exploits Our Innate Irrationality...
Wandering around online the other day, I found a post on Coding Horror about the book Predictably Irrational. The book looks at how humans are wired to behave irrationally sometimes and what some triggers are. It should… -
Pay Less, Drink More
Image Source Scientists have found a link between bargains and booze—in particular, how the price of alcohol affects the amount of alcohol we consume. The New York Times recently reported on a study examining this re… -
Sonic, Shamwows and PedEggs: Do Commercials Work On You?
I have to admit that I am totally susceptible to good marketing. I'm so easily convinced by commercials it's not even funny. When I was watching the Summer Olympics, I found myself desperately wanting a Southern-Styl… -
Waiting For a Holiday Sale: Does It Save Money?
Every time a Holiday rolls around, it seems like the media is flooded with sales from cars to clothing, even deli meat at the local supermarket. I wonder what is it about having a holiday, which usually means a day off…
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