Contributors » gentemann@xanga
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Scariest scenario for Google? iPhone Apps.
Apple's iPhone and other smart phones are generally good for the big guys at Google: And of course anything that get more people using the internet from their phones and using the most dominant search engine is going t… -
Focusing on the Female Consumer Is Not a Fad
I’m convinced that we have yet to fully realize that focusing on the female customer is not a fad. It’s not going to dissolve into the ether like past eras of marketing buzz, where moving from target to target was t… -
Seven Reasons to Have a Career in Advertising
Matt Weiss of McCann Erickson Worldwide wrote this…I worked at McCann Worldwide for 17 years and with McCann I traveled the world literally so I added my two cents to his article. Everyone loves to hate the advertisi… -
Starbucks Forgot This Gem: “Location, Location, Location”
Remember the adage, “Location, location, location?” Starbucks forgot this gem. Starbucks was so determined to meet its growth promises to Wall Street that it relaxed its standards for selecting new store locations. I… -
Bail the Citizens Out!
I just did a very quick calculation and I am sure this concept will stir quite a lot of debate but it would solve the economic crisis tomorrow. Instead of the 30 plus billion dollars we gave to GM before they slid i… -
Recession, Like What Recession?
A new generation, between ages 10 and 19, has garnered little attention from investment professionals but it should and it will. Everyone focuses on the impact that aging baby boomers are having on society and the financ… -
Baseball, Hot Dogs, Apple Pie, Chevrolet and Now Bankruptcy
What a shame but perhaps this situation was 20 years in the making. I am not sure the government should try and save them but the economy is so bad they may have no choice. "We should have let the market forces work b… -
More Recession Sex?
The recession certainly hasn't affected the sexual-accessories business and in fact it may have helped. Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing f…
About Gentemann@xanga
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- From: Gentemann@xanga
- Name: Gerald
- About Me: After working globally for both McCann Erickson and BBDO Worldwide in more than 26 countries I am now consulting with hypnoticmedia for Fortune 500 companies, helping them to take advantage of the power of mobile devices. Hypnoticmedia starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that our communication strategies must align with the business objectives of our clients.
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