Contributors » gentemann@xanga
-
2D Codes + Cell Phones = Advertising Revolution?
Can your mobile phone read this code...all new phones in the USA will by next year. In Japan more than 80% of cell phone users access these codes daily. The desire of today's society, particularly among the younger, mor… -
Mobile Coupons Are The Future
Coupons have always annoyed me. I love to save money as much as the next person, but not at the expense of carrying around massive amounts of clutter. I’m reminded of the episode from the last season of Seinfeld wher… -
Fight for the "Right to Dry!"
What if legislators learned dryers use 10 to 15% of domestic energy in the United States! What if they found out that this reduction could be obtained right away, at a negligible cost? What if they discovered that th… -
Pepsi Rekindles Cola War in Russia
With attention focused on President Barack Obama's visit to Russia this week, PepsiCo made some news of its own in Moscow. Chairman-CEO Indra Nooyi announced a $1 billion investment in the country, making it the lates… -
Top Ten Ads of the Past 25 Years
1. Life Alert: I've Fallen, and I Can't Get Up! (1990) The best-remembered (and most-parodied) commercial phrase of the past 25 years isn't for a cola or sneaker. It comes from that elderly woman using the Life Aler… -
The Dick Tracy Wristwatch is Here Already.
Mobile marketing is on the cusp of moving markets and deserves consideration as part of the marketing mix for a wide variety of products and services. Mr. Spock as Dick Tracy? No longer the province of teenagers or a… -
"If you're trying to hide from your customers, don't use Twitter."
When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter to find out why. It was there, not on a phone system with multiple options, they discovered that a light… -
McD's Tries to Add Value During The Recession
With higher prices hitting consumers from all sides, McDonald's promised its Dollar Menu would live up to its name even as meat, dairy, grain and oil costs soar.Last month McDonald's said it would uphold its Dollar Me… -
Health Care Abroad
I know this is a sticky subject and there are dozens of horror stories from those against public health care, Michael Moore stories and opposing ones too, but here is one story for public health care. My client wa… -
Paper Bags Versus Plastic Bags
After the Global Earth Summit in Tokyo, Japan last November I guess i am more aware these days of ecological issues. True of False: America's paper bag consumption uses 14 million trees a year. The answer is: True…
About Gentemann@xanga
-
- From: Gentemann@xanga
- Name: Gerald
- About Me: After working globally for both McCann Erickson and BBDO Worldwide in more than 26 countries I am now consulting with hypnoticmedia for Fortune 500 companies, helping them to take advantage of the power of mobile devices. Hypnoticmedia starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that our communication strategies must align with the business objectives of our clients.
Stats: This Week All Time Posts: 0 18 Views: 0 6750 Comments: 0 114
