Tuesday, 10 November 2009

• Auto Wraps: Get Paid to Drive

  

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  Thoughmomma@xanga sent us a cool article on AOL about how some advertisers are willing to pay everyday people to "wrap" their cars in promotional material. You can make $300 to $900 a month driving around with trolls on your Jetta, for example, which would be applied in vinyl decals. Advertisers typically require a six- to ninth-month commitment, and ask their drivers to burn at least 1000 miles of rubber per month.
  

  The auto wrap industry is about ten years old, although advertisers used to actually provide their drivers with custom-painted cars, an approach that proved too expensive in the long term. Business suffered in the middle of the decade, due to the rising popularity of internet ads, and the 2008 spike in gas prices didn't help either. But advertisers say the recession and falling gas prices have given the auto wrap business a much-needed boost.

  The auto wrap appeal is that it provides a more personal form of advertising, allowing the client "to have a conversation with the consumer," in the words of the president of Free Car Media, one auto wrap provider.

  Auto wrap advertisers receive a large number of applicants, whom they select based on a number of factors, like your location, commute, and if you have children. Stay-at-home moms are a big get for the wrap car industry.

  Typically, advertisers don't want wrapped-car owners to simply drive around aimlessly. They're hoping to catch people involved in their communities, their children's schools, whatever, who will be able to talk up the brand while driving it around. Some drivers even carry around coupons for the products on their cars, or write blog entries promoting the same.

  Two of the biggest auto wrap advertisers are Free Car Media and DrivenMedia, which you can apply for free of cost.

  Would you consider driving around a wrapped car? Does this sound like an effective means of advertising?
  

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