Wednesday, 07 October 2009

• How Marketing Exploits Our Innate Irrationality...

  

  Wandering around online the other day, I found a post on Coding Horror about the book Predictably Irrational. The book looks at how humans are wired to behave irrationally sometimes and what some triggers are. It shouldn't come as a surprise that the marketing sector has already seized these ideas and turned out marketing tips based on them. The Coding Horror post links to another blog post (found here) doing this very thing: translating the information for web marketing. So the CH post linked to the marketing post and then included ways to avoid these traps that play off our wiring.

  Check out all the explanations of the tricks and ways to avoid them here: http://www.codinghorror.com/blog/archives/001301.html

  The tricks they cover are: 
  

  1) Encourage false comparisons
  2) Reinforce anchoring
  3) It's "FREE"!
  4) Exploit social norms
  5) Design for procrastination
  6) Utilize the endowment effect
  7) Capitalize on our aversion to loss
  8) Engender unreasonable expectations
  9) Leverage pricing bias

  How many of these tricks have you fallen for (that you know of)?

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