Can your mobile phone read this code...all new phones in the USA will by next year. In Japan more than 80% of cell phone users access these codes daily.
The desire of today's society, particularly among the younger, more tech-savvy parts of the population. To instantly gain information about a person, place or thing has been termed "infolust" by Trendwatching.com.
The fact that "Google me" has entered the English language is just one example of the way in which social networking and marketing is being affected by the web. The inclusion of 2D symbols as a shortcut to this information -- whether it's information about a product or person -- is just the next step in this evolution.
Currently, scanning 2D symbols on ads or items can link the user to a website for more information, to receive a special offer or discount coupon. However, the trend toward the use of 2D symbols and cell phones goes beyond mere information.
There are currently pilots and limited implementations that allow consumers to purchase event tickets over their cell phones (scan a symbol to go to the web site, make a purchase, get a 2D symbol -- ticket -- to display for admission).
The vision is that 2D symbols will be used to help consumers order a taxi, sign up for a text alert service, enter a competition, and more.
This code will take my phone to my xanga blog!
Will you be using such things to get more info about products? Or will you stick to traditional forms of information?
Currently, scanning 2D symbols on ads or items can link the user to a website for more information, to receive a special offer or discount coupon. However, the trend toward the use of 2D symbols and cell phones goes beyond mere information.
There are currently pilots and limited implementations that allow consumers to purchase event tickets over their cell phones (scan a symbol to go to the web site, make a purchase, get a 2D symbol -- ticket -- to display for admission).
Comments (4)
Technology is always evolving. I can definitely see this catching on.
Japan pioneer all of the cellphone trends we have nowadays...they were the ones who start emailing on cellphone in 1999 while most cellphones we had still didn't have colors...
I can see why this is popular in Japan too =] It seems really convenient so why not? Only thing I'm worried about is my phone; it's super old and I doubt my parents would let me get a new one.
Ahhh, I always see these on the Japanese websites I browse.
I've always wanted to use them but my phone's useless lol.
But it's still cool to see them.