Subway has been pretty successful with their $5 Footlongs campaign. I mean, this must be the case, because I'm still driven crazy by their
annoyingly catchy jingle in the commercials when I watch TV. The $5 Footlongs promotion, from a personal standpoint, definitely makes me more receptive to buying one of their sandwiches.
Still, KFC is keen to point out the reality of Subway's offer: the $5 only covers the sandwich, not any drinks or chips that you might desire with your meal. Thus, it's marketing its $5 Fill-Up Box in direct competition with the sandwich chain. In the very simple on-air spots, one man at the table has a sandwich and the other a Fill-Up Box; the latter scoffs at the former because his does not come with a drink. In fact,
on the company Website, KFC features the slogan "Taste the unsub side of KFC." As well as people dancing and having more fun with KFC's chicken than you can ever imagine having.
As far as what you get for your money, the Fill-Up Box seems like a solid option. You get two pieces of chicken, a biscuit, potato wedges and a small drink. I was kind of alarmed when I went to Burger King yesterday and ordered a Whopper combo. What I thought would equal $6 with tax turned out to be a cost of over $7 because they charged extra for cheese and the price listed on the menu at the register was for a small combo, not a medium. As regards KFC vs. Subway, however, the buyer must consider if the taste and caloric content of KFC is worth the savings.
Would you get the Fill-Up Box at KFC? If you go to Subway, would you stop eating there/eat there less to go to KFC instead?
Lifetime
Comments (15)
Wow I literally JUST saw this commercial! I still think Subway's 5 dollar footlong is better. Their jingle is the best, hands down, and KFC is nasty. I'd much rather eat a healthy(er) sub than the KFC deal. It doesn't matter if you don't get chips/drink with the footlong because it's enough food that you don't even need chips.
On a side-rant, I think KFC's new image of "unFried KC" is dumb. They're a greasy, unhealthy, fried chicken fast food joint. No one's gonna go to KFC who wants to be healthy, so they shouldn't even bother appealing to the health conscious. I also think the idea of "grilled chicken" in a bucket from KFC is pretty revolting.
I think I will stick with the healthier sub
The drink included with the KFC meal is not worth it. It probably costs a few cents to produce and I'd rather drink water anyway. The sandwich at Subway doesn't feel as heavy or heartburn-y as the stuff at KFC. It's good to have a choice though, fresh vs. fried.
Every place is doing the $5. Arbys has 5 for $5, McD's advertises x meals under $5. It's called competition, everyone has to have something for $5 for the economy.
I wouldn't eat KFC if it was given to me for free.
If you buy a 6 inch subway sandwich, one of the ones that are on the regular $5 footlong list, you can get chips and a drink (or cookies and drink) for $5 as well.
plus add sales tax.
I saw Jared eating at KFC.
HELL NO
KFC is sooo gross.
kfc sucks. Fried chicken is SO artery clogging.
@SirNickDon@xanga - ROFL.
@starsofplastic@xanga - If you can be satisfied with a six-inch sub. It's a good point, but Subway's sandwiches are kinda slim, so I feel like I need a footlong.
Whatever, I'd get it!
Oh snap. OVer the weekend I saw this and I absolutely thought of the $5 footlong! At least when Quiznos came up with their deal, it was a $4 torpedo to make themselves a little different.
KFC is so bad for me, but once in a blue moon I'll pop up!
I don't like KFC-tastes nasty, and is so greasy! I'm not so thrilled with Subway either, but if I have to eat fast food, subway is pretty good. My favorite "fast" food though? Chipotle. Fresh ingredients, organic meat, locally grown stuff whenever possible, and it tastes like you made it at home. All for $5-6, it fills you up. Plus they have fresh lemons to put in your water.
Love that place!
Why bother eating food from any of these chains? With obesity and health problems the way they are in America, you think people would clue in and prepare whatever they want at home to avoid the preservatives, fats, etc. Even places like Chipotle are not as good as buying food fresh and making it yourself. Instead of guessing which fastfood restaurant offers the best deal for $5, why not think of how to make the same thing for half the cost and donating the rest to a charity?