Friday, 10 July 2009

  • KFC Targets Subway's Prices in Ads



    Subway has been pretty successful with their $5 Footlongs campaign. I mean, this must be the case, because I'm still driven crazy by their annoyingly catchy jingle in the commercials when I watch TV. The $5 Footlongs promotion, from a personal standpoint, definitely makes me more receptive to buying one of their sandwiches.

    Still, KFC is keen to point out the reality of Subway's offer: the $5 only covers the sandwich, not any drinks or chips that you might desire with your meal. Thus, it's marketing its $5 Fill-Up Box in direct competition with the sandwich chain. In the very simple on-air spots, one man at the table has a sandwich and the other a Fill-Up Box; the latter scoffs at the former because his does not come with a drink. In fact, on the company Website, KFC features the slogan "Taste the unsub side of KFC." As well as people dancing and having more fun with KFC's chicken than you can ever imagine having.

    As far as what you get for your money, the Fill-Up Box seems like a solid option. You get two pieces of chicken, a biscuit, potato wedges and a small drink. I was kind of alarmed when I went to Burger King yesterday and ordered a Whopper combo. What I thought would equal $6 with tax turned out to be a cost of over $7 because they charged extra for cheese and the price listed on the menu at the register was for a small combo, not a medium. As regards KFC vs. Subway, however, the buyer must consider if the taste and caloric content of KFC is worth the savings.

    Would you get the Fill-Up Box at KFC? If you go to Subway, would you stop eating there/eat there less to go to KFC instead?


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