Sunday, 28 June 2009

  • McD's Tries to Add Value During The Recession


    With higher prices hitting consumers from all sides, McDonald's promised its Dollar Menu would live up to its name even as meat, dairy, grain and oil costs soar.

    Last month McDonald's said it would uphold its Dollar Menu even as the price of food staples and oil drive up the company's input costs.

    "This is not the time to be passing costs on to consumers," a McD's spokesperson proclaimed, adding that customers look to the hamburger chain to be "the value leader" especially as rising food and fuel costs increasingly strain budgets.

    The World Bank reported that average food prices are 2.5 times higher now than in 2002. I am imagining a 10 buck Big Mac!

    Do you look to fast food chains for a cheaper alternative when you're low on cash?  Which one do you prefer?


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  • Gentemann@xanga
    • From: Gentemann@xanga
    • Name: Gerald
    • About Me: After working globally for both McCann Erickson and BBDO Worldwide in more than 26 countries I am now consulting with hypnoticmedia for Fortune 500 companies, helping them to take advantage of the power of mobile devices. Hypnoticmedia starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that our communication strategies must align with the business objectives of our clients.
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